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affection, candy store, celebration, donate, email, flowers, greeting card, Hallmark, happiness, health, Herbert Birch Kingston, holiday, honor, letter, lions camp, lions pride, midwest, mood boost, nonprofit, observance, october, sweetest day, sweets
Do you ever feel like some holidays were created merely to benefit the greeting card 
industry? Yes, we’re talking to you, Valentine’s Day, Boss’s Day and Grandparents Day. Well, we’re here to tell you that the next holiday – Sweetest Day on Saturday, October 21, 2017 – may fall into the same category, but it truly has a delightful message.
The holiday began back in early 20th Century as Candy Day. According to Hallmark, legends say the day was established by Herbert Birch Kingston, a candy store employee who wanted to spread happiness to people who were feeling forgotten. He recruited a team, went out and began distributing candy to orphans, shut-ins and others to show them that some cared.
As time went on, celebrities started joining in on the act, and the holiday broadened to include loved ones, coworkers and friends. Today, observance of Sweetest Day is still the most popular in the Midwest due to its origination.
How should you observe the upcoming holiday? Well, you could surprise your sweetheart with a box of their favorite candy, but there other “healthier” ways to celebrate:
- Write a heartfelt letter (or email)
In the last decade or so, it seems that we have lost the art of letter writing. Show someone you care by crafting a heartfelt letter. Of course, you could always send an email if you’re looking for a quicker way to display your affection; but we can guarantee that a handwritten letter is bound to put a smile on your recipient’s face.
- Send flowers
Did you know that aside from being pretty, fresh cut flowers and plants have numerous health benefits? Flowers have the ability to give someone an instant mood boost and aid in both memory and concentration. If your loved one has been feeling stressed at work, you can provide them support with a beautiful bouquet of flowers.
- Donate in their honor
As you likely already know, nonprofit organizations thrive with the support of their loyal donors. After all, funds are the lifeblood of any nonprofit as it helps them spread their message and make a difference in their communities. When celebrating Sweetest Day, consider donating to your recipient’s favorite organization in their name. When you make a honorarium/memorial donation to Lions Pride, we’re happy to mail an acknowledgement card to your loved one or their family. Together, you and your sweetheart can create a legacy that will last for future generations at the Wisconsin Lions Camp and in other WLF projects.
While the holiday may have begun with candy and sweets in mind, it has truly become a day to do small things with great love. Remember, it’s the thought that counts! How do you plan to celebrate?
Happy Sweetest Day from Lions Pride!
October kicks off a series of district conventions before the holiday break; next week, we’ll be headed to Dale’s Weston Lanes to meet with area Lions and spread the message of Pride at the 
We all know that the month of October has many associations: 
