There are plenty of holidays to observe in October. Bosses’ Day falls on October 16, Make a Difference Day is celebrated on October 27 and, of course, Halloween shows up each year on October 31, but there is one more holiday that we want to make sure you add to your calendar – Sweetest Day on Saturday, October 20.

We know what you’re thinking, “Great, another card-giving holiday,” however, there is truly charming reason behind this occasion.

According to Hallmark, Sweetest Day was developed by a candy store employee who lived in Cleveland, Ohio by the name of Herbert Birch Kingston. In 1922, he decided to bring happiness to those who were feeling forgotten. Together with a team, Kingston brought candy and small gifts to orphans, shut-ins and others to show their care.

By the early 1930s, celebrities started getting involved in the event. Ann Pennington handed out candy to over 2200 newspaper carriers, and Theda Bara passed out candy to theater attendees and hospital patients. The original holiday expanded to include loved ones, coworkers, acquaintances and friends. Today, Sweetest Day is still most prevalent in the Great Lakes region due to its origination.

So, how should you observe this weekend’s holiday? You could send a card or surprise someone with a box of their favorite candy, but here are a few more thoughtful approaches:

1. Bake a batch of cookies

Who doesn’t love the taste of homemade cookies? There’s nothing like the taste of a chocolate chip cookie to brighten up even the darkest day, but it turns out that baking for others can also have a positive effect on the baker. Baking, especially when done for others, can have a whole slew of psychological benefits. If you’re in a baking mood, thinking about spreading the love by preparing a plate of cookies with someone who might need a pick-me-up. (Additionally, baking is always an incredible way to warm up the house!)

2. Write a heartfelt letter

With the increase in technology, it seems that we have lost of the art of letter writing. Show a loved one that you’ve been thinking about them with a short, heartfelt letter. You can always send an email if you’re looking to save a stamp or send your message faster, but we can bet that a handwritten note will put a smile on your recipients’ face.

3. Send flowers

Did you know that in addition to creating a beautiful focal point, flowers have several health benefits? Flowers can promote feelings of happiness and in people all ages. They are also believed to help balance emotions and prevent mood swings. If you know someone who is in need of an instant mood boost, flowers may be the perfect gift.

4. Donate in his or her honor

Nonprofit organizations thrive with the gifts of their loyal supporters. Funds are the lifeblood of any nonprofit as it helps them spread their message and make a difference in their communities. When celebrating Sweetest Day, consider donating to your recipient’s favorite organization in their name. When you make an honorarium/memorial donation to Lions Pride, we’ll gladly mail an acknowledgment card to your loved one or their family to let them know about the lasting legacy that you are creating for future generations at the Wisconsin Lions Camp and in other WLF projects.

Sweetest Day may have originated with candy and sweets in mind, but we believe that the message has evolved as a day to do small things for others with great love. How do you plan to celebrate the occasion?

Happy Sweetest Day fromLions Pride!